Many of us like to look pretty schmick while saving the World. Which is why from time to time (or for many of us all the time) we gravitate to beauty products and make-up items to give us that little bit of style-oomph we crave. When it comes to fashion items it can be pretty easy to say no to excess packaging by refusing the carry bag or asking companies to pack your items in biodegradable post options. Sadly it’s a whole lot more difficult to ask for your super black mascara sans packaging. One wouldn’t approach the local M.A.C cosmetics counter with a request for ‘Ruby Woo’ without the lipstick tube without causing a serious amount of confusion. However there are some little beauty tips and some brands that you might be surprised to learn about that will help you work towards a more environmentally friendly beauty regime
Nike announced today it has entered a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines.
Details of the partnership -- such as the amount of textiles that Nike will convert from water-dyeing to the waterless technology as well as the pace of that conversion -- have yet to be determined.
But the potential impact of the world's largest sporting goods company adopting waterless dyeing process is huge.
Last year, Nike was among several apparel companies that entered an agreement with Greenpeace to end textile-dyeing practices that have been blamed for endangering water supplies worldwide, especially in China and the rest of Asia.
Conventional textile dyeing requires substantial amounts of water. On average, an estimated 100-150 liters of water is needed to process one kg of textile materials.
Industry analysts estimate that more than 39 million tons of polyester will be dyed annually by 2015. At present, DyeCoo's technology is limited to dying polyester, though research is underway to add cotton and other natural and synthetic products to the waterless mix, Eric Sprunk, Nike's vice president of merchandising and product., said in an interview with The Oregonian.
"We have and continue to practice "Slow Fashion" business practices at Guru from Guru's very beginning in 2008. If things are to change, we need to change our choices. By wanting to buy things cheaper and faster we are all contributing to this issue." -Zein Ahmed, Guru NYC's Chief Creative Officer
The Slow Fashion movement is a unified representation of all the "sustainable", "eco", "green", and "ethical" fashion movements. A key phrase repeatedly heard in reference to Slow Fashion is "quality over quantity".
Initially, The Slow Clothing Movement was intended to reject all mass-produced clothing, referring only to clothing made by hand, but has broadened to include many interpretations and is practiced in various ways.