The Slow Fashion movement is a unified representation of all the "sustainable", "eco", "green", and "ethical" fashion movements. A key phrase repeatedly heard in reference to Slow Fashion is "quality over quantity".

Initially, The Slow Clothing Movement was intended to reject all mass-produced clothing, referring only to clothing made by hand, but has broadened to include many interpretations and is practiced in various ways.

The Slow Fashion Movement is based on the same principles of the Slow Food Movement, as the alternative to mass-produced clothing (AKA “Fast-Fashion”).

The term "Slow Fashion" was coined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK).

"Slow fashion is not a seasonal trend that comes and goes like animal print, but a sustainable fashion movement that is gaining momentum."