Nike announced today it has entered a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines.
Details of the partnership -- such as the amount of textiles that Nike will convert from water-dyeing to the waterless technology as well as the pace of that conversion -- have yet to be determined.
But the potential impact of the world's largest sporting goods company adopting waterless dyeing process is huge.
Last year, Nike was among several apparel companies that entered an agreement with Greenpeace to end textile-dyeing practices that have been blamed for endangering water supplies worldwide, especially in China and the rest of Asia.
Conventional textile dyeing requires substantial amounts of water. On average, an estimated 100-150 liters of water is needed to process one kg of textile materials.
Industry analysts estimate that more than 39 million tons of polyester will be dyed annually by 2015. At present, DyeCoo's technology is limited to dying polyester, though research is underway to add cotton and other natural and synthetic products to the waterless mix, Eric Sprunk, Nike's vice president of merchandising and product., said in an interview with The Oregonian.
Audrina Patridge joins the "sheer" trend by pairing a black bra under a sheer white blouse, creating a fun outfit that is both classic and sexy."
With every season comes popular trends that I either love or hate. Let's be honest: we all have our favorites, right? Well this season, one of the trends that I can't help but absolutely love is the embrace of sheer fabrics. For many people, the idea of anything sheer is scary. It doest have to be! Now anyone can join the "sheer" madness if they know how to do it. Designers have incorporated this trend into their new collection with blouses, dresses, gowns, and even pants.
Wearing sheer allows us the coverage we want, but gives a light, effervescent look that is perfect for Spring and Summer. A great attribute for sheer clothing is that it looks effortless. For a fun Spring sheer look: Try adding a soft, airy piece of sheer clothing, like Guru's Inga Top, to a very structured skinny pant to create a look that is put-together, but comfortable and inviting.
Combining a sheer blouse and a 'peek-a-boo" bra can also be playful and fun as seen here with the Maha Top by Guru.
Another way to rock this look is to play up the sexiness by adding a "peek-a-boo" statement bra or cami under a sheer blouse. Black and gold sheers bring in added drama for a more daring, provocative look. To get in on this trend, check out Guru's New Riviera Line. Adding the Inga Top or the Maha Top in one of our lighter color voiles is a sure bet to get your Summer wardrobe on the "it" list. For a list of locations where you can purchase the Riviera Line by Guru or to place a special order, please contact firstname.lastname@example.org.