Details of the partnership -- such as the amount of textiles that Nike will convert from water-dyeing to the waterless technology as well as the pace of that conversion -- have yet to be determined.

But the potential impact of the world's largest sporting goods company adopting waterless dyeing process is huge.

Last year, Nike was among several apparel companies that entered an agreement with Greenpeace to end textile-dyeing practices that have been blamed for endangering water supplies worldwide, especially in China and the rest of Asia.

Conventional textile dyeing requires substantial amounts of water. On average, an estimated 100-150 liters of water is needed to process one kg of textile materials.

Industry analysts estimate that more than 39 million tons of polyester will be dyed annually by 2015. At present, DyeCoo's technology is limited to dying polyester, though research is underway to add cotton and other natural and synthetic products to the waterless mix, Eric Sprunk, Nike's vice president of merchandising and product., said in an interview with The Oregonian.

http://www.oregonlive.com/playbooks-profits/index.ssf/2012/02/nike_netherlands_company_annou.html

Now, apparently linen has some magic built-in anti-bacterial powers as well as a certain level of water divergent properties. I’ve witnessed the latter in light rain showers on my linen jacket – you can see water beading and rolling off as if you were wearing Gore-Tex. As we were planning to visit the tropics during the changeover to the rainy season I thought I’d give linen a proper try out myself.

http://ordinarypeople.ink/people/the-slow-fashion-brand-breaking-the-industry-mould-guru-new-york/

There is nothing better than the pleasure of owning a well-made garment that possesses timeless design. New York based brand Guru provides exactly that. Founded in New York City in May 2008, Guru produces beautiful apparel, footwear and formerly, jewellery. It was founded by Zein Ahmed, a New York resident, and has achieved acclaim as an eco-friendly label. Guru has been featured in O – The Oprah Magazine, Marie Claire,Vogue, Verandah Magazine and The New York Times as well as being highlighted on MSNBC and the CBS Morning News.