This week's New York Times Scouting Report (Aug 18, 2010) mentions Guru New York!
Look under Pop Ups Imilla Road when you click on this link
to read the Scouting Report.
an itinerant store that sells women’s fashions, is opening a shop Aug. 20 to 29 at 2 Great Jones Street (between Broadway and Lafayette Street); (212) 206-6309. The space will be stocked with new designers, including the Danish label Islaet and Guru New York, an eco-friendly label that makes tunics, sandals and jewelry. The goods are seasonal and all under $200. Prior manifestations popped up on Orchard and Wooster Streets. Hours are Monday to Wednesday from 11 a.m. to 9 p.m., and Thursday to Sunday from 10 a.m. until 10 p.m.