Guru is a slow fashion company; we believe in the tradition of providing impeccably tailored quality products, using only sustainable, premier quality fabrics.


Made with fine European linen, silk and cotton bought in New York City, each classic long sleeved tunic is embellished with handmade piping of the same breathable fabric.  Guru's fashion inspiration is Indian cinema, tunics worn by the creative, emancipated, and very chic, new art house heroines of the 1960's and 70's.

Our ateliers are located in Multan which, for centuries, served as the center for the decorative arts as well as Sufi philosophy. These two traditions mark our signature style -- finesse in workmanship and an ancient sense of luxury.